How To Price Your Home For Maximum Profit

By James and Katie Boyle

James and Katie Boyle are a dedicated real estate duo with over 25 years of experience, specializing in Cape May and Atlantic Counties.

If you’re selling your home, you probably want the best price possible. This begs the obvious question: Which strategy is best to maximize your home sale? As experienced real estate agents, we’ve helped tons of sellers get the best deal possible, and here’s what we’ve learned.

The best way to get top dollar is to price your home aggressively. This means listing it at a competitive price, on the lower end of similar homes in your area. Why does this work? A competitive price attracts more buyers, which can lead to multiple offers and a potential bidding war. When buyers compete, the price increases—sometimes even higher than your expectations.

Homes priced aggressively also sell faster. The longer a home sits on the market, the more likely buyers will think something is wrong with it. A fast sale keeps your home in high demand and gets you the best results.

Many sellers want to start with a high price, thinking they can lower it later if needed. While this sounds reasonable, it often backfires. A high price can scare off buyers, leading to fewer showings and missed opportunities.

When a home sits on the market too long, it loses momentum as buyers start to wonder why it hasn’t sold. You also face the hassle of repeated showings, which can lead to mistakes like doors left unlocked or lights left on.

If you’re thinking about selling your home, we’d love to help you price it right and maximize your profit. Contact us to schedule a conversation and learn how we can make the selling process simple and stress-free. Call us at 609-226-0678 or send us an email at james@myboyleteam.com. We’re here to help you sell your home quickly and for the most money possible.